Recommended image and video formats for Instagram
When choosing the right image or video for Instagram often it is hard to know which are the best formats of which Instagram supports. We've put together this article to give you the recommend image and video formats as well as recommend the size for when scheduling your Instagram posts.
- Up to 8 MB
- Formats: JPEG, PNG, BMP, and non-animated GIFs
- Square - 1:1 aspect ratio
- Portrait images - 4:5 aspect ratio
- Landscape images - Max 1.91:1
- Aspect ratio: Must be within a 4:5 to 1.91:1 range
- Minimum resolution: 150x150 (lower resolutions will be scaled up to the minimum)
- Maximum resolution: 1920x1080 (higher resolutions will be scaled down to the maximum)
Aspect ratio templates:
Instagram is strict with their ratios, so it's important to stick to the ones provided. Please feel free to click the links on the provided sizes as guidelines.
- Square - 1:1 aspect ratio (for example 1080 x 1080)
- Portrait images - 4:5 aspect ratio (for example 1350px x 1080px)
- Landscape images - Max 1.91:1 (for example 1080px x 608px)
- Story images - 16:9 aspect ratio (for example 1080 x 1920)